Penguin Chases Duct Cleaning Company Across the River

Press Release

Milton Fisher
Duct Cleaning Twin Cities

St Paul, Minnesota – May, 3 2013 – This Minneapolis duct cleaning company has moved across the river to St Paul, MN. The reason for the move was a combination of convenience and better search engine results. Ever since Google released it’s “Penguin” search algorithm update, the duct cleaning contractor hasn’t fared well in the search results. Their new address is 260 Clarence St, St Paul, MN 55106.

While it may sound like a really crazy reason for moving, and a little drastic, Google’s famous “Penguin” update caused their phones to nearly stop ringing. If it wasn’t for their loyal customers, they would’ve had very little business at all. Thankfully, they aren’t relying solely new business to survive. Nonetheless, it was very discouraging for them to see a reduction in new duct cleaning clients just because of a Google change.

They enjoyed many great years in Mpls, but felt the timing was right to relocate to a facility which would allow for expansion, while still providing the same great air duct cleaning service to people living in the Twin Cities metro. With the new Google changes, it only made more sense to make a move this spring. Milton Fisher, the owner of Duct Cleaning Twin Cities said, “The staff and I will miss the old location, but we have high hopes that the new office will provide easier access for employees and customers alike.”

Dave Trosdahl, the Google Places vendor they use and the local marketing manager at had this to say, “People now search for services, such as duct cleaning, online instead of using traditional methods like mailings and yellow pages. If you want to be found, you need to be visible where people are searching”. has done a great job for promoting them in the past and they took what Mr Trosdahl said to heart and determined a move was eminent. After working with the folks at MapTraffic, who helped them find a location that would help give them a strong presence once again, the decision was made to move to St Paul, rather than trying to relocate in the Mpls area. The area selected was also based on data they evaluated which showed where the bulk of their current customers live and where some of their newest acquisitions were generated.

So, as you can see, it was in part a Penguin which caused this duct cleaning company to move across the river from Minneapolis to Saint Paul, MN. Perhaps not the flightless bird you were thinking of when you read the headline, but rather a high-tech local SEO change at Google. For the same top rated duct cleaning service they have been providing for more than 20 years, please stop in or call this duct cleaner at: Duct Cleaning Twin Cities, 260 Clarence St, St Paul, MN 55106 – 612-412-1867. Visit us online at

Duct Cleaning Twin Cities is a subsidiary of Hoffman Heating, a full service heating and air conditioning contractor, providing repair and installation of high efficiency furnaces and air conditioners. In addition to duct cleaning they provide furnace and air conditioning system cleaning and tune-ups. Duct Cleaning Twin Cities also provides dryer vent cleaning and chimney sweep service all across the greater Twin Cities metro area.
260 Clarence St
St Paul, MN 55106
(612) 412-1867

4 thoughts on “Penguin Chases Duct Cleaning Company Across the River

  1. aliciadavis101

    Nice press…!!!
    innovative title too…!!!
    I like it very and really a nice content to read…!!!
    Thanks for the post and keep it up..!!!

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